Dax.io ▸ GTM Engine Start the intake

GTM Engine

Outbound that runs
on your context.

An outbound engine installed on the CRM and tools you already pay for, run by people who have carried a number, and left with you when the engagement ends.

Built for two audiences: seed to Series B companies with no real sales leadership in the seat yet, and established companies with teams of reps that want to supercharge their GTM with an AI-driven outbound layer for the people already selling in the field. The engine discovers and identifies signals inside your ICP, does deep research to tie the problem your product solves to the problem they have, builds a target board you rule on, writes in your voice, and a person reads every word before it leaves.

Start the intake See it in 2:25 About twenty minutes. Most of it you can answer from memory.
01

Your CRM stays the source of truth. Every send, reply, and outcome is written back.

02

Every message is checked word for word in its final form. Failure lands on no send, never a bad one.

03

A reply freezes the account and routes to a human within minutes. No exceptions.

01

How it runs

Eight to twelve weeks. Then you keep it.

The scope is set in writing at the end of week one. Nothing is sent without a grant you approve, and every document the engine produces lands on your drive.

Weeks 1–2

Install

Immersion in what you sell and how you win. The engine lands on your stack, deliverability audited, targets researched and reviewed before anyone is touched.

Weeks 3–8

Operate

Live sends ramp under grants you approve. Replies route to humans the minute they land. A weekly readout in plain numbers: delivered, opened, clicked, replied, booked.

Weeks 9–12

Hand off

Your people run the engine while I watch. The playbook, the runbook, and every log land on your drive, and your CRM is cleaner than the day I arrived.

Done means: engine live  ·  your operator trained  ·  every document on your drive
02

At a glance

One page, or two and a half minutes.

Video · 2:25 · sound on

The engine at work

What the first weeks look like: signals in, a target board you rule on, drafts in your voice, a person on every reply, and the engine staying when I leave.

Open the video page
One-pager · PDF

How the engagement works

A single page on the engine, from install to handoff: what gets built, what you approve, what you keep.

Open the one-pager
03

Clients

In their words.

"I brought Dax and his engine into my current startup and it was the best sales decision I've made so far; he created outbound sequences, identified hundreds of potential prospects in our ICP, and setup an automated system that's still in use by the full org today. The service paid for itself with a single deal"

Co-founder & CPO
AI platform company

"Dax was able to help us take our existing PLG motion and create massive pipeline from the existing customer intelligence in just the first week. We had been debating bringing on our first VP of sales to create the outbound sales program, but working with Dax alleviated that immediate need and now we have been able to take our time to choose the right candidate to bring aboard at the right time."

VP Revenue Operations
B2B software company
04

Cost

A flat monthly fee.

A single, simple monthly fee that is a fraction of what a fully loaded VP of Sales or CRO costs you. When you are ready to make that hire, they inherit a live pipeline and a working framework, and their first quarter goes to selling.

  • YESOne flat monthly fee, in writing
  • NOPercentage of pipeline
  • NOPlatform license or per-seat fees
  • NOAnnual contract
  • NOData vendor contracts you have to sign

Next step

Start with the intake.

It is where the engine gets its context: how you sell today, what you sell, who it is for, how you win and lose, how you sound, and what is off limits. About twenty minutes, and the gaps are fine; finding them is part of week one.

Start the intake Or write to dax@dax.io and I will send it to you.
Dax Guljé
3 exits  ·  VP Sales, Aisera  ·  Founding AE, Curvature and RightScale
CV  ·  LinkedIn  ·  dax@dax.io

Dax.io · Santa Barbara, California · Remote, US